Who we are

A STORY THAT COMES FROM AFAR

iDO was born in 2011 in Miniconf, as a brand designed to accompany children every day in style.

Miniconf SpA is a company that has always dealt exclusively in children's and youth clothing, founded in 1973 by an inspiration of its current president, Giovanni Basagni.

The place of its birth is, in itself, full of magic the Casentino valley in the eastern part of Tuscany, on the edge of the Casentinesi Forest National Park.

Today Miniconf is a sector leader, thanks to its brands Sarabanda, Minibanda, Dodipetto and iDO and to which are added the brands under license Superga Kidswear and Ducati.

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AWARDS AND RECOGNITIONS

In April 2015, Miniconf received the prestigious ELITE certificate from Borsa Italiana (London Stock Exchange Group).

For three times Miniconf has received the "Company to Watch" award from Databank, a multinational marketing research specialist.

Miniconf won the prestigious Child Guardian Award dedicated to companies that responsibly use the image of children in communication. The award is sponsored by the Terre des Hommes Italia Onlus Foundation, in collaboration with the Fondazione PubblicitĂ  Progresso.